{"title":"New Releases","description":"\u003cp style=\"text-align: left;\"\u003eDiscover the latest additions to our thoughtfully curated collection. Each piece is designed with intention—bold graphics that inspire, premium fabrics that feel as good as they look, and a commitment to sustainable practices that honor our planet.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eFrom statement tees to cozy hoodies, our newest arrivals blend empowerment messaging with design-forward aesthetics. Every product tells a story of conscious creation and purposeful style.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eWhat makes our new arrivals special:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003ePremium, eco-friendly materials\u003c\/li\u003e\n\u003cli\u003eBold, empowering designs\u003c\/li\u003e\n\u003cli\u003eEthically produced with care\u003c\/li\u003e\n\u003cli\u003eLimited edition releases\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003eBe the first to wear what's next.\u003c\/p\u003e","products":[{"product_id":"save-the-animals-dad-cap-animal-rescue-baseball-hat","title":"not a trend. A position.","description":"\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe animals are not a cause of the moment. They are not a hashtag or a season or a campaign that fades when the news cycle moves on. They are living, breathing, irreplaceable creatures being lost in real time — and the people who fight for them show up every single day regardless of what is trending.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThis cap says where you stand. Boldly. Clearly. Without apology.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWear it on weekend walks. At rescue events. On ordinary errands that become small acts of advocacy when three words ride along on your head. Let it find the people who feel the same — because they are everywhere, and they are looking for each other.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cem style=\"color: rgb(0, 0, 0);\"\u003eA portion of every purchase is donated to wildlife conservation through the World Wildlife Fund.\u003c\/em\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cem style=\"color: rgb(0, 0, 0);\"\u003eThe piece:\u003c\/em\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e Unstructured 6-panel in 100% cotton with breathable eyelets — light, comfortable, and built for daily wear. Precurved Permacurv® visor with matching underbill and 4-row stitching for a clean finish. Bold hand-lettered \"SAVE THE ANIMALS\" embroidered on the front — the clearest possible statement, worn with the quietest possible confidence. Adjustable self-fabric hideaway strap with antique brass buckle and grommet. Sewn-in label. Available in Green Camo in cotton-poly blend. This is not fast fashion. This means something.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eEU representative\u003c\/strong\u003e: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct information\u003c\/strong\u003e: Yupoong 6245CM, 2 year warranty in EU and Northern Ireland as per Directive 1999\/44\/EC\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings, Hazard\u003c\/strong\u003e: For adults. For adults. Not for use by ages 0-3, Blank product sourced from China\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions\u003c\/strong\u003e: Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Khaki \/ One size","offer_id":47820216467677,"sku":"32154748454569750806","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Stone \/ One size","offer_id":47820216500445,"sku":"23393049902213285777","price":28.99,"currency_code":"USD","in_stock":true},{"title":"White \/ One size","offer_id":47820216533213,"sku":"30643054384221917574","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/9026\/4797\/files\/16812013072688379914_2048.jpg?v=1779329010"},{"product_id":"be-kind-dad-cap-embroidered-positive-message-baseball-hat","title":"Two words that cost nothing and change everything.","description":"\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eIn a world that rewards volume — the loudest opinion, the sharpest response, the fastest reaction — choosing kindness is a radical act. Not weakness. Not compliance. A conscious, daily decision to move through the world differently than the noise demands.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThis cap says it quietly. On your head, not your sleeve. The kind of message someone reads and carries with them long after they've looked away.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWear it on cool morning walks. At the farmers market. During volunteer shifts where the work is hard and the reminder matters most. Let two small words do what a thousand louder ones cannot.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cem style=\"color: rgb(0, 0, 0);\"\u003eA portion of every purchase supports the Wear What Matters mission — fashion with purpose, for the world we share.\u003c\/em\u003e\u003c\/p\u003e\u003cp style=\"font-weight: 400;\"\u003e\u003cem style=\"color: rgb(0, 0, 0);\"\u003eThe piece:\u003c\/em\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e Unstructured low-profile 6-panel in 100% cotton — breathable, broken in from first wear, built for daily life. Precurved Permacurv® visor with matching underbill and 4-row stitching for a clean timeless finish. \"Be Kind\" embroidered on the front with quiet confidence — not printed, not ironed on, embroidered. Adjustable self-fabric hideaway strap with antique brass buckle and grommet. Sewn-in label. This is not fast fashion. This means something.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCare instructions\u003c\/p\u003e\u003cp\u003e- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Black \/ One size","offer_id":47821494911197,"sku":"18847406458126454723","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Dark Grey \/ One size","offer_id":47821494943965,"sku":"10916837045223582825","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Spruce \/ One size","offer_id":47821494976733,"sku":"30449786603615600490","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/9026\/4797\/files\/7317462251304415380_2048.jpg?v=1778854540"},{"product_id":"wear-what-matters-coffee-mug-accent-mug-11-15oz","title":"WEAR WHAT MATTERS Coffee Mug -Accent Mug (11\/15oz)","description":"This ceramic accent mug brings a quiet, plant-loving warmth to everyday moments. A simple black heart frames a fresh green sprout — a small reminder of growth, hope, and slow mornings with your favorite brew. The glossy white body contrasts with the colored interior and handle for a crisp, modern look that fits into a minimalist kitchen or a cozy plant corner. It’s sturdy enough for daily use, and the bold, vivid print keeps the design popping through many mornings and rinses. Reach for it when you need a gentle lift, whether you’re watering seedlings, journaling at sunrise, or sharing a calm moment with a fellow plant person.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Microwave-safe for quick reheats\u003cbr\u003e- Dishwasher-safe for easy cleaning\u003cbr\u003e- Available in 11 oz and 15 oz sizes\u003cbr\u003e- Glossy white ceramic with colored interior and C-shaped handle\u003cbr\u003e- Vibrant, lead- and BPA-free printed colors\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Clean in dishwasher or wash by hand with warm water and dish soap\u003cbr\u003e","brand":"Printify","offers":[{"title":"11oz \/ Black","offer_id":48054507077853,"sku":"51686495808862354188","price":18.99,"currency_code":"USD","in_stock":true},{"title":"15oz \/ Black","offer_id":48054507110621,"sku":"14405294543922898711","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/9026\/4797\/files\/1220579809742406666_2048.jpg?v=1781878655"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/9026\/4797\/collections\/new-arrivals-collection.png?v=1773762496","url":"https:\/\/wearwhatmatters.org\/collections\/new-releases.oembed","provider":"Wear What Matters","version":"1.0","type":"link"}