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Every great movement needs a uniform. Ours just happens to be comfortable. Each Wear What Matters tee carries a message worth wearing — whether it's a wildlife portrait that stops people mid-conversation or two words that say everything about who you are. Premium quality cotton. Prints that last. Meaning that doesn't wash out.

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The leopard is the most adaptable big cat on earth.
The leopard is the most adaptable big cat on earth. Sale priceFrom $19.99
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T-Shirt — "Human Kind (Be Both)" Diversity Solidarity Tee
T-Shirt — "Human Kind (Be Both)" Diversity Solidarity Tee Sale priceFrom $19.99
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We share this planet with 8.7 million species.
We share this planet with 8.7 million species. Sale priceFrom $19.99
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Giraffe populations have dropped nearly 40% in just 30 years.
Giraffe populations have dropped nearly 40% in just 30 years. Sale priceFrom $19.99
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There are fewer than 415,000 African elephants left on earth.
There are fewer than 415,000 African elephants left on earth. Sale priceFrom $19.99
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Every hour, an area of rainforest the size of 50 football fields is destroyed.
Every hour, an area of rainforest the size of 50 football fields is destroyed. Sale priceFrom $19.99
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Six of the seven sea turtle species are threatened or endangered.
Six of the seven sea turtle species are threatened or endangered. Sale priceFrom $19.99
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Fewer than 20 vaquitas are left on earth.
Fewer than 20 vaquitas are left on earth. Sale priceFrom $19.99
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Walking Each Other Home Tee — Inspirational Quote T-Shirt with Footprint Design
Walking Each Other Home Tee — Inspirational Quote T-Shirt with Footprint Design Sale priceFrom $14.99
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The naturalists who first documented wildlife did so because they believed that to name something carefully is to begin to love it.
The naturalists who first documented wildlife did so because they believed that to name something carefully is to begin to love it. Sale priceFrom $19.99
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Ocean Life Illustration T-Shirt — Marine Creatures Line Art Tee
Ocean Life Illustration T-Shirt — Marine Creatures Line Art Tee Sale priceFrom $19.99
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The lion — symbol of strength, courage, and wild grace — is disappearing from the earth.
The lion — symbol of strength, courage, and wild grace — is disappearing from the earth. Sale priceFrom $19.99
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The ice is gone. And so almost are they.
The ice is gone. And so almost are they. Sale priceFrom $19.99
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Scientists estimate we are losing species at 1,000 times the natural rate.
Scientists estimate we are losing species at 1,000 times the natural rate. Sale price$21.99
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Save Our Animals T-Shirt — Wildlife Conservation Graphic Tee
Save Our Animals T-Shirt — Wildlife Conservation Graphic Tee Sale priceFrom $19.99
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