Ethical Clothing & Inspirational Apparel for Everyday Wear
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Wear What Matters

Created for people who care about animals, nature, kindness, and the one world we all share.

Every design begins with a simple belief: what we wear, give, and keep can say something meaningful. From wildlife apparel and ocean-inspired art to gentle children’s storybooks, Wear What Matters is built around compassion, connection, and care for the living world.
Shop Endangered Animals Ocean Souls Kindness Shop Orrie The Studio

Some things are worth saying out loud. Stay. Turn Back. Make Room. We Don't Walk Past.

Kindness collection

A navy blue short-sleeve crewneck t-shirt with a graphic on the front. The graphic features the word 'STAY' in white block letters, the phrase 'WEAR WHAT MATTERS' in smaller white text, four brown boot prints arranged in a row, and a small brown heart above them.
STAY Footprints Navy Graphic Tee on 100% Cotton Sale price$22.99
Color
A folded cream-colored t-shirt with 'MAKE ROOM' and 'WEAR WHAT MATTERS' printed on the front, styled in a flat lay with a straw hat, white sneakers, blue jeans, sunglasses, and small potted succulents on a light gray background.
MAKE ROOM Sand Graphic T‑Shirt on 100% cotton Sale price$22.99
Color
A dark brown short-sleeve crewneck t-shirt with a graphic on the front that reads 'TURN BACK' in cream text, with gold footprints and the text 'WEAR WHAT PATTERNS' underneath, displayed on a solid white background.
Turn Back Brown Graphic T-Shirt on 100% cotton Sale price$22.99
Color
A folded dark green T-shirt with the phrase 'WE DON'T WALK PAST.' in large white letters and small tan footprint graphics, styled in a flat lay with a straw hat, white sneakers, blue jeans, sunglasses, and two small potted succulents on a light beige background
We Don’t Walk Past Green Graphic T-shirt on 100% cotton Sale price$20.99
Color
View Kindness Collection
Shop Meaningful Gifts

SHOP KNOWING THAT YOU NOT ONLY LOOK STYLISH BUT YOU ARE HELPING SAVE THE ANIMALS!

Totes

Lion Sketch Tote Bag
Lion Sketch Tote Bag Sale price$10.99
Color
A cream-colored canvas tote bag featuring a detailed illustration of a gorilla's face in the center, with the text 'EVERY SPECIES MATTERS' printed below it. The bag has two long handles and is photographed against a solid white background.
Gorilla Portrait Graphic Cotton Tote Bag Sale price$17.99
Color
A cream-colored canvas tote bag with long handles, featuring a watercolor-style illustration of an orange fox sitting among green and brown foliage on the front, set against a plain white background.
Fox Watercolor Canvas Tote Bag Sale price$17.99
Color
An off-white canvas tote bag with long handles, featuring a watercolor-style illustration of a brown owl surrounded by green and blue foliage on the front, set against a plain white background.
Watercolor Owl Canvas Tote Bag Sale price$17.99
Color
A dark navy blue tote bag with a white line art illustration of a sea turtle on the front, shown against a plain white background.
Sea Turtle Canvas Tote Sale price$34.99
Color
An off-white canvas tote bag with two handles, featuring a circular watercolor illustration of various sea life creatures and the text 'The World We Share' in the center.
The World We Share Canvas Tote Sale price$26.99
Color
An off-white canvas tote bag with dark brown handles, featuring a printed illustration of four cute animals (a mouse, a monkey, a bear, and a polar bear) wearing caps, with the text 'Wisdom takes time.' printed above them.
Orrie and Friends Lunch Bag Sale price$10.99
Color
A black canvas tote bag with two handles, featuring a gold outline graphic of the Earth and the text 'ONE WORLD' printed below it, shown against a plain white background.
One World Black Tote Sale price$26.99
Color
See All Totes

MORE THAN A BEDTIME STORY

Meet a growing family of friends whose stories explore kindness, courage, curiosity and the animals we share our world with.

Meet Orrie and Friends

Shop Wildlife

A black short-sleeve crewneck t-shirt featuring a white line art graphic of a polar bear standing on ice with the text 'Save our Polar Bears' printed below, displayed on a solid white background.
Polar Bear Black Graphic Tee on 100% cotton Sale priceFrom $29.99
Color
A black crewneck sweatshirt featuring a white line art graphic of a tiger on the front, displayed against a solid white background.
Wild Tiger Black Graphic Sweatshirt Sale priceFrom $37.99
Color
A black short-sleeve crewneck t-shirt featuring a detailed black and white sketch of a male lion on the front, displayed against a solid white background.
Lion Sketch Black Graphic T-Shirt on 100% cotton Sale price$22.99
Color
A black short-sleeve crewneck t-shirt featuring a detailed white and gray graphic print of a leopard on the front, displayed against a solid white background.
Leopard Black Graphic T-shirt on 100% cotton Sale priceFrom $29.99
Color
See All Wildlife

Conservation News

Spotlight on the Endangered: The Giraffe
conservation awareness

Spotlight on the Endangered: The Giraffe

Read more
Why We Created Orrie and Friends

Why We Created Orrie and Friends

Read more
gift for coworker
appreciation gifts for coworkers

Gifts for Coworkers with a Conscience: Presents That Give Back

Read more
Discover all our stories

Free shipping over $75

US & Canada

Contact us

Jerry Sullivan, Owner-Operator
8064 Lynch Ln, Indianapolis, IN 46250

Contact Number

+13174423378

Questions?

admin@wearwhatmatters.org